Archive 2012
The future of digital. 2013 version.
Come December each year we are inundated with “what’s the future of marketing” blog posts and this one showed up today. A lot of the thinking isn’t new but it does give some really good insights into how the connected world is evolving. The multi-screen age has been here for a few years now but ...
Responsive solution starts with evaluation
Responsive web site design is an important money saving tool in any brands online strategy but there are situations where certain brands or industries should look to invest more money in unique mobile services. Patrick Emmons expands on this thinking at imediaconnection.com
How’s your mobile strategy coming along?
Is it in the “too hard basket”? Or are you “waiting until next year”? With the mobility trend gathering so much momentum, it is hard for marketing departments to keep up with all the benefits and pitfalls. At the very least, marketers should know that now is the time to start making it a significant ...
Interactive Developer / Technologist – Intermediate
Salt Interactive is seeking an innovative and talented Interactive Developer proficient in LAMP based web applications. You’ll work closely with our interactive designers and creatives on a wide range of digital projects for high profile clients in New Zealand and abroad. You must be passionate about your craft and enjoy finding creative solutions to complex ...
Video Banner Ads the Usain Bolt of Display Banners
Media Mind have released a study comparing the click through rates of different display banner types with some video banner formats out performing standard banners by 28 times! E-Marketer has put a good article together here summarising the medals.
NZ Chart Mobilises
Salt Interactive has just released an update to the Official NZ Chart site that includes a smartphone optimised version for anyone wanting to watch or listen on the go. Another responsive website project under our belt and a number more about to pop. Watch this space.
The Block NZ Facebook App
To help promote season one of The Block NZ, Salt created a rich media banner campaign and Facebook App. The banner ad offers fans the chance to design their own room, submit to Facebook, share with friends and vote for their favorites. Rooms with the most votes win daily prizes. One week into the campaign ...
Salt Interactive and RIANZ launch first NZ Spotify App
Streaming music service Spotify launched this morning in New Zealand and Australia with the first New Zealand Spotify App developed by Salt Interactive for the Official NZ Music Chart. http://www.spotify.com/nz/
We’re hiring… now!
Salt is looking for an Intermediate / Senior Interactive Producer to join the team. If this sounds like you, please get in touch.