Welcome to the multi screen age…an age where a brand’s online and mobile web strategy needs to be the centre of all marketing activity. To showcase this idea, Salt produced a microsite and iPhone mobile web site to support Barnes Catmur & Friends “test my brain” campaign for Pizza Hut. The campaign, designed by BC&F, challenges the visitor to learn the difference between Dominos large and Pizza Huts large pizza. A no brainer really! 

Salt built the iPhone site to utilise the new touch API for providing interactivity while moving away from mouse input. Other features include AJAX for fast loads, advanced CSS support, the use of the html canvas element (enabling interactive drawing) and integration with Google maps (allowing the user to find the nearest Pizza Hut relative to their current location).

To view the mobile site point your iPhone at http://iphone.saltdesign.co.nz