Salt Design has a digital heart, but that doesn’t mean we write 50 tweets a day. And by digital we mean interactive, not cameras.

When we first started out, 10 years ago, with a vision of creating exceptional user experiences through creative design, technology, interactivity, and messaging, we wanted to call ourselves Salt Interactive, but whenever we said ‘interactive’ to people at parties, they just nodded politely and went off to talk to someone else more straightforward and fun sounding.

But now most people know what interactive means, the time is right to change our name to Salt Interactive, experts in digital know-how and what-not.

Since 2001 we’ve been creating effective interactive marketing campaigns online advertising and engaging websites for a long list of top notch clients, winning awards and kudos along the way, and as a proven leader in the digital creative industry we think we have a pretty clear picture of what the future of the web holds. But just in case you think we’re a bunch of geeks, we’re also into methodic graphic design, with excellent knowledge in typography and layout. We’re more Wii than Warcraft.

We believe the formula for great work is easy: it takes hard work, more hard work and even more hard work, but we’re up for it if you are. As a group we have diverse interests, mannerisms, musical tastes, and style. So we don’t have a ‘house style’, unless you count excellence as a style.

We speak our mind when it needs to be heard, but we do in a very polite and respectful way. We’re very nice. We don’t employ super slick salesmen to sell sell sell our work on our behalf; the people you meet are the people who’re doing the work, and are able to answer any question, regardless of technical degree of difficulty, you can think of.

Of course, sometimes we will appear to be super slick, but that’s just the way we were brought up. Blame our mums.