salt news
To app or not to app, that is the question
A great piece highlighting the app, web app discussion by Angus Phillipson from Byte9 in the UK. “If you use standard web development tools (HTML5 / CSS mobile / Jquery Mobile / Node.js etc) you can achieve ‘app like’ interfaces on mobile devices, if you have the interface development experience and choose to. So you ...
Salt, Sand & Santa Fe
The Hyundai Sand Sculpting Competition is heating up with some incredible entries! Designed & built by Salt for Hyundai, this is Salt’s latest mobile & desktop compatible Facebook App. It’s really easy and fun. Just head to the beach, build a sand sculpture, upload a photo of it to the App and then share with ...
Hello 2013.
Happy New Year everyone. Back at it this week working on some interesting projects (including a mobile Facebook App) and we discovered we’ve made the public shortlist for the FWA’s! Thanks for all the votes. Fingers crossed now for a Site of the Day nod.
The future of digital. 2013 version.
Come December each year we are inundated with “what’s the future of marketing” blog posts and this one showed up today. A lot of the thinking isn’t new but it does give some really good insights into how the connected world is evolving. The multi-screen age has been here for a few years now but ...
Responsive solution starts with evaluation
Responsive web site design is an important money saving tool in any brands online strategy but there are situations where certain brands or industries should look to invest more money in unique mobile services. Patrick Emmons expands on this thinking at imediaconnection.com
How’s your mobile strategy coming along?
Is it in the “too hard basket”? Or are you “waiting until next year”? With the mobility trend gathering so much momentum, it is hard for marketing departments to keep up with all the benefits and pitfalls. At the very least, marketers should know that now is the time to start making it a significant ...
Video Banner Ads the Usain Bolt of Display Banners
Media Mind have released a study comparing the click through rates of different display banner types with some video banner formats out performing standard banners by 28 times! E-Marketer has put a good article together here summarising the medals.
NZ Chart Mobilises
Salt Interactive has just released an update to the Official NZ Chart site that includes a smartphone optimised version for anyone wanting to watch or listen on the go. Another responsive website project under our belt and a number more about to pop. Watch this space.
The Block NZ Facebook App
To help promote season one of The Block NZ, Salt created a rich media banner campaign and Facebook App. The banner ad offers fans the chance to design their own room, submit to Facebook, share with friends and vote for their favorites. Rooms with the most votes win daily prizes. One week into the campaign ...