A Facebook marketing first? Special Group asked Salt Interactive to create a Facebook App that would give people the chance to win a years supply of Ecostore products for themselves and their entire Facebook network of at least 50 friends. The App centred around Ecostore's No Nasty Chemicals campaign and Facebook users could be eligible for the grand prize by uploading an image and creating a digital billboard with the campaign phrase and branding. Each digital billboard was shown in the App and Salt Interactive tracked users friends who also created digital billboards until an entire network had entered. This network of friends was declared the winner and each person received the years supply of Ecostore product.

Creative: Special Group
Design & Development: Salt Interactive