Advertising agency Special Group wanted to give Kiwi's the chance to bring brilliant event ideas to life and asked Salt Interactive to build a bespoke Smirnoff Facebook app that would allow people to upload video ideas and share with their friends. Smirnoff would fund and produce four winning events and Facebook users could get tickets to the events through the App. Each event was filmed for a C4 TV series.
Creative: Special Group
Design & Development: Salt Interactive
Awards: Webby Award Honouree