The Journal named as Advertising Effectiveness Award Finalist
The self help depression programme “The Journal”, Salt created for DraftFCB and the Ministry of Health has been nominated in three categories for the 2010 EFFIE Awards. The EFFIEs is recognised by advertisers and agencies as the pre-eminent award in the advertising industry. It is the only award that honours creative achievement in meeting and exceeding advertising objectives. View our video case study of the Journal project here.